Our Approach

Performance optimization is an ongoing process and our test and learns culture is reflected in our digital marketing approach. For new customers this cycle of activity is preceded by a detailed collaborations and research project.

Our approach scraps out anything that does not improve performance and stability. Our obsession with technical detail and design precision provides the means to operate at speed and scale, without compromise. The result-driven approach always contributes towards a simpler, smarter, and faster solution that will outperform our client’s expectations.

our process

How We Do Things

Building something new can be a bit of an adventure, but thanks to our 15 years' experience we have a refined production process that enables us to deliver stores on time, and in budget. We also ensure that our clients are kept in the loop, every step of the way.

Straight-forward, Successful

Our process is straight-forward, and more importantly, it works! We have successfully launched over 1,000 new websites to date (plus there's plenty more in the pipeline). Please see below for a snapshot of how we work, however if you'd like further info, don't hesitate to get in touch.

The 5 Stages

01 initial consultation

Say Hello

The very first step involves you getting in touch, whether you give us a call, or request that we call you. Either way, we'll speak with you and arrange a time to talk in more detail about your digital platform needs.

Consultation & Coffee

We'll spend a little time getting to know you, your business, and your digital platform requirements. Our free consultations don't obligate you, and at the very least you'll get a few ideas from us and a coffee.

Needs Analysis

We'll conduct a little research and put together a needs analysis based on what you sell, how you operate, your customer base, and where applicable, the functionality of your existing platform.
02 Project Planning

Propose Solution

Based on your requirements, we'll provide you with a proposal for your digital requirements, with a detailed outline of all suggested functionality as well as clear costing for every feature.

Process Paperwork

Once the proposal is agreed, we'll process the necessary project paperwork and ask you a few questions based on your design preferences so we can get cracking with your new digital platform.

Layout Planning

We'll agree the digital wireframes with you before we begin designing your digital platform, so you'll have a rough idea of how it will brand you once complete.
03 Build & Development

Site Cut

Using the designs you've approved, our Web Development teams will begin to build - we call this the 'site cut' stage because it involves slicing up artwork and rebuilding it into a functioning digital platform.

Feature Integration

We'll carry out development work to ensure that your digital platform complete with every digital feature outlined in your project proposal - everything from core functionality to specific integrations.

Tech Development

If your digital platform requires any additional developments this is then undertaken by our specialist tech teams before your store is ready for testing.
04 Testing & Refienment

Quality Testing

When your platform has been designed and built, our dedicated team of testers put it through its paces and checks all aspects of usability, features and the full checkout process.

System Training

Following thorough testing, and the resolve of any identified issues, we'll invite you to take part in a session on how to use your new digital platform, delivered by one of our dedicated trainers.

User Acceptance Testing

In addition to our own testing, we'll ask you to check over your digital platform to ensure you're able to manage it as required and there are no issues when it's launched.
05 Ongoing Support

Hands-On Help

Your Account Manager will be on hand to help with your queries and requests for new work, and you'll also have access to our Online Support System and Knowledge Base so you can let us know when you need us and get lots of useful tips and guidance.

Advice & Reviews

Our Business Development team can periodically review your digital platform if requested and offer advice on new developments and our latest features that could help you stay up to date in a fast-paced sector and increase your revenue.

Specialist Marketing

Once your digital platform live, we'll also put you in touch with our Online Maketing department which offers PPC, SEO, email marketing, and affiliate marketing services to help you attract and retain customers.

Clients That Trust Us

We work with some of the world’s best brands to develop digital strategies and design digital assets including websites,
social media, online campaigns, games, apps and breakthrough content.